Five-day training for the #BINFIELD_TEAM sales team

The five-day training of the #BINFIELD_TEAM sales team is complete — and this week became a powerful foundation for the 2026 season. 

We analyzed the results of the year and presented an updated marketing strategy; worked on the SKU matrix and USP; analyzed the competitive environment, risks and market changes; and updated our solution portfolio and partner programs. 
We completed strategic management training, where we learned to build a systematic approach that will make us stronger in 2026. We felt how management decisions work in a business simulation — it was intense and challenging, but extremely useful. 
We visited the production facility of our partner BTU Ukraine, where a joint innovative product is being prepared for launch. 
This week was about honesty, teamwork, deep analytics and real development tools. 
We are returning to work stronger, in sync and ready for the new season.